Consumers increasingly attentive to sustainability. Above all, the younger ones.
May 03, 2021 - 10:02 am
To confirm this trend, numerous studies highlight a strong sensitivity towards ecological issues and a greater awareness that the future of the planet is in their hands. And this is perhaps why choices today tend to be oriented towards responsible consumption. Attention, which also involves the coffee sector, with purchases that take various factors into account. from respect for workers in all phases of production, to the commitment of companies in the fight against deforestation.
And, speaking of sustainability, one cannot help but think of the rapid rise of the pod, the "green" system par excellence, for preparing excellent coffee at home in full respect of nature. On the other hand, there is certainly no shortage of qualities. In addition to being simple and practical to use, the pod is eco-friendly, thanks to the natural characteristics of the paper filter and coffee grounds, which make it compostable, i.e. transformable into compost. The disposal of the pod, therefore, not only does not pollute, but can represent an important resource for the ecosystem. Furthermore, the filter paper ensures a lower environmental impact compared to the capsules, made of plastic materials and aluminium, which often end up in the undifferentiated waste, when instead they should be correctly disposed of by separating the two materials.
But that's not all: coffee grounds represent a real resource for the soil. They are perfect for natural fertilization and the revitalization of plants and flowers, but also for keeping away snails, which cause mechanical damage to vegetation, and other harmful insects such as aphids.
Furthermore, coffee grounds represent a mine of antioxidants and mineral salts, which could be reused in a thousand ways. In particular, for beauty care: anti-cellulite treatments, face masks, body scrubs, hair highlighters and anti-odor for hands. To take care of yourself "naturally" while respecting the same
time the environment.
And there is no shortage of home care remedies, since coffee grounds are also ideal for dyeing fabrics and repelling ants, as well as for eliminating bad odors from the fridge... Naturally and at no cost.
Furthermore, the use of pods can be considered an excellent example of a circular economy, which places particular attention on the recycling and reuse of products, in line with the UN 2030 agenda, which places among the Sustainable Development Goals, the 17 Sustainable Development Goals identified, the protection of the planet and the well-being of its inhabitants by leveraging a new economic approach and the three dimensions of sustainable development - economic, social and ecological.